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Straightforward actionable advice to drive your Performance Marketing results forward.

Whether you already have a Performance Marketing team set up and would like a independent health check, or you are a Start Up looking to step into the world of Affiliate sales, I can help to find common sense solutions to drive and optimise your sales performance.

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Why Choose Caroline Consults?

I am a multi-award winning Performance Marketing professional with over 18 years experience in the industry.  My passion is helping to build and grow programmes to deliver profitable sales.  

I have been voted twice as one of the top Performance Marketing Professionals in the Industry by the Performance In Marketing organisation and I have been a judge for the prestigious Performance Marketing Awards over several years. 

In my last role I managed BT's Performance Marketing Team, covering Affiliates, Paid search, Display and SEO.


How I can help you

After an initial free 30 minute consultation we can assess together if we can help you to grow profitable sales.

Flexible consultancy rates from fixed length contracts to one off projects.

I can help you to:

  • Launch and develop an Affiliate Programme for your business

  • Optimise a current Affiliate Programme 

  • Build key relationships with large affiliate agencies and publishers, to get your product the exposure you need

  • Build a integrated Performance Marketing plan

  • Look at how Paid Search (PPC), Search Engine Optimisation (SEO) and Affiliates strategies are working together

  • Strategic account management of key partners

  • Organisational design


"Having been appointed head of performance marketing at BT in 2017, Caroline Mulvihill’s sterling reputation and vast experience of affiliate marketing has significantly contributed to the telco leader’s growth in the channel over the last 18 months, ensuring that BT’s affiliate and performance team remains firmly ahead of the game" - Top 50 Industry Players 2018  Performance In

"Caroline is an untiring ambassador of the affiliate channel with a sterling reputation in the industry. Appointed head of performance marketing for BT, her efforts have not only contributed to the telco leader’s growth but also those of its partners, who praise her “unflappable” nature, attention to detail and keen focus" As a result, BT’s affiliate and performance team is regarded as one of the industry’s best"  Top 50 Industry Players 2017 - Performance In


Get in touch

Tel: 07803 029733

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